The Gen Z Effect

How a New Workforce Is Redefining Health, Work, and Retention

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Gen Z will make up nearly 30% of your workforce by 2030—get the data on what it takes to attract and keep them.
OnMed's

Healthcare access is a non-negotiable for Gen Z. However, while employers are investing heavily in benefits, Gen Z reports the lowest satisfaction with traditional healthcare access.

Appointment wait times, limited mental health availability, and fragmented care navigation clash with the expectations of a generation raised on immediacy and digital convenience. Gen Z is more likely than any other generation to delay care due to inconvenience, cost, or lack of trust in the healthcare system—a pattern that leads to avoidable emergencies, absenteeism, and long-term health risks.

This gap between what employers offer and what Gen Z expects is widening. While organizations focus on cost control and compliance, younger workers prioritize speed, transparency, and seamless digital experiences. Without modern, accessible, tech-enabled care options, employers risk disengagement, turnover, and rising downstream costs.

What the Brief Covers

• Gen Z's growing influence on the workforce: nearly 30% by 2030, shaped by digital speed, personalization, and on-demand expectations

• The key trends driving Gen Z's workplace priorities: well-being over salary, purpose over perks, and access over process

• Employer challenges by industry—corporate, manufacturing, distribution & logistics, and consulting & brokerage firms—and what each needs to address

• The strategic case for healthcare access: retention (75% would leave a job that doesn't meet their expectations), cost efficiency ($530–$575 billion lost annually to absenteeism and presenteeism), and the widening access gap (80% of U.S. counties are healthcare deserts)

• How the OnMed CareStation™ is already meeting Gen Z where they are: 87% of CareStation patients are Gen Z, 40% repeat patients, and 4.96/5 patient satisfaction